So whether your a new doctor looking to attract patients or a practice that is already established but not yet on Facebook. Here are five reason your practice needs a Facebook Page.
#1 To connect with patients in a new way.
Social media is a tool that medical practices should be using to enhance the patient experience. It is a tool to create a conversation even when your patient isn't in your office.
#2 Great place for reviews.
When patients love the experience they had in your office or with you and your staff they will tell others of their experience. On platforms like Facebook patients are free to leave reviews right on your practice page. Having great reviews shows potential patients they can trust you.
#3 Gets your practice in front of potential patients.
People tend to use Facebook as a way to tell people what they are doing. With Facebook's status updates and check-in features patients tend to let everyone on their timeline know where they are and what they are doing.This could work well for a doctor's office. If a patient uses the "check in" feature while at your practice now everyone on their friends could potentially see your practice name and have your information in just one click.
#4 Search ranking is improved.
When patients search for healthcare providers on search engines having a Facebook page can increase your chances of being seen on the search engine and could result in a higher search engine ranking.
#5 Cost-effective
Facebook is currently one of the cheapest advertising platforms and if used correctly it could help grow your practice. With an advertising agency it can costs thousands of dollars to advertise your practice but with Facebook you can set a monthly budget of $200 (or less) and see a great return if done correctly.
