2016 is finally here now its time to make sure you have all your marketing goals in order for the first quarter. A lot of practices and facilities that I have worked with in a past have always struggled with goal setting. Many times they have goals but their goals are not specific.
Broad Goal Example: I want to grow my practice.
Specific Goal Example:I want to have 1000 patients for the month of January.
Whenever setting goals you want to make sure your goals are specific Being specific helps you come up with a better action plan to achieve your goals. In the broad goal example above there are so many ways to grow a practice. The broad goal isn't measurable. With the specific goal you have clarity on what it is you are trying to achieve.
Here are some specific goal examples to help you on your marketing journey:
- Sell 2000 pairs of glasses for the month of Janaury
- Get 10 referrals per month
- Increase revenues by 20 percent
- 10 likes on Facebook per week
- Get new pediatric patients
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