10 Reasons Why Medical Practices Need A Email List (Email Marketing for Doctors)

Ok so you're on Facebook, Twitter, and all the other social media sites, but did you know there is something more powerful and more effective than being on social media? Yes! Its an email list. Let me give you 10 reasons why you need an email list.

#1 Keeps you (the healthcare provider) on the patient's mind.
Once the patient leaves the office and your Facebook post gets buried at the bottom of their timeline you need a way to keep the communication going. (Remember you are in a relationship with your patient)

#2 Like the saying goes "there is money in the list." Sending appointment reminders or reminders to book annual exams gets patients booked and money coming in your practice.

#3 People check their email multiple times a day. This is the best way to reach and connect with patients.

#4 Cost effective. Years ago mailing out appointment reminders were effective but now sending out an email cuts costs tremendously. On Facebook you have to pay to play if you want your patients to see your post with an email it's basically free & this can be automated.

#5 Saves time. An email can be typed up within a few minutes and sent in the matter of seconds. Your receptionist and secretaries no longer have to call all of your patients and remind them to schedule their yearly exam one email can reach thousands of patients at a time.

#6 More effective than Facebook & Twitter by 40%. With Facebook & Twitter your reach depends on your likes & followers, the time of day, & and who is currently online. With emails that email will sit in your patients inbox until they check their email.

#7 You own your email list. Your email list is YOUR email list. You own and have control over it. With social media you don't own it you are just renting space like all the other businesses out there. If Facebook crashed tomorrow and you have an email list you still have a way to communicate with your patients.

#8 You have control of the message & who sees the message. With email you can type whatever you like. On social media ANYONE can see your message and social media platforms have a right to control whats being posted on that platform.

#9 Email builds trust. When people sign up for your email list it says that they are beginning to trust you and your brand. They have given you their email (value) in exchange for something. (value)

#10 Drives Traffic
Sending out an email that has value can get you traffic. Traffic to your website, blog, a book, and even traffic to your practice or clinic.

Do you have an email list?