If someone walked in your practice or healthcare facility and asked you or your staff to describe your brand in five seconds or less, could you or your staff answer? After working with many practices I have realized that many practices don't know who they are. When a practice does not know who they are this is easily translated to their patients. If your website states your practice is friendly, then when a patient walks into your doors your staff needs to be friendly. Patients are NOT loyal what your office staff won't do another office will do it.
A lot of healthcare practices struggle heavily on the internet. On a website you will see one thing and then on their social media pages you will see an entirely different company. Every platform you are on needs to portray the same message. Another thing I notice with some facilities is that they have all these social media pages but its not being updated. Whats the point in having a Facebook page or Twitter page and your information or posts are two years old?
Tips for Branding
First of all what is branding? Branding is the process of identifying and differentiating your practice from other practices. Its a promise that you make to your patients. Its what makes you unique.
Tip #1 Know your brand
You may think you know what your brand is but if your staff was asked would they have the same answer as you? If you asked your patients about your brand what would they say? Think of it this way, what is your promise to your patients? What makes your practice different from others? What is the purpose of your practice?
Tip #2 Be who you say you are
If your promise is to provide excellent healthcare then everything your practice does should represent excellence. Your staff needs to be excellent at all times if not this makes your brand very inconsistent.
Tip #3 Be consistent
If you have a website make sure its updated regularly. Patients are tech savvy now a days and they take notice to everything. Your website represents you and on some occasions your website is the first impression of your practice.
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